Privacy Policy

Effective Date: July 22, 2026

Perreo 101 Tour Privacy Policy

The Perreo 101 Tour ("Perreo 101," "we," "our," or "us") is owned and operated by Elumina Media LLC, a Massachusetts limited liability company.

Business Address:

Elumina Media LLC

82 Wendell Ave, Suite 100

Pittsfield, MA 01201

United States

1. Scope

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you:

  • Visit our website;

  • Purchase tickets or merchandise;

  • Register for events;

  • Subscribe to newsletters;

  • Contact us;

  • Participate in promotions or giveaways;

  • Attend Perreo 101 Tour events; or

  • Interact with us online or in person.

By using our services, you agree to this Privacy Policy.

2. Information We Collect

We may collect:

Personal Information

  • Name

  • Email address

  • Mailing address

  • Telephone number

  • Payment information (processed securely by third-party payment providers)

  • Billing information

  • Event registration information

Event Information

  • Ticket purchases

  • Attendance records

  • Merchandise purchases

  • Contest entries

  • Survey responses

Technical Information

When visiting our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages visited

  • Referral source

  • Cookies and analytics data

3. How We Use Your Information

We use your information to:

  • Process ticket purchases

  • Deliver event communications

  • Send confirmations and receipts

  • Respond to customer service requests

  • Improve our website and events

  • Send newsletters and promotional materials

  • Prevent fraud

  • Comply with legal obligations

  • Maintain business records

4. Photography and Video

Perreo 101 events may be photographed, filmed, or recorded.

By attending an event, you acknowledge that photographs, audio recordings, and video footage may capture your likeness.

These recordings may be used by Elumina Media LLC for:

  • Marketing

  • Promotional materials

  • Social media

  • Press coverage

  • Documentary content

  • Future educational materials

  • Historical archives

If you do not wish to appear in promotional materials, please notify event staff before the event whenever reasonably possible. While we will make reasonable efforts to accommodate requests, we cannot guarantee removal from crowd or public-event footage.

5. Email Communications

If you subscribe to our mailing list, we may send:

  • Tour announcements

  • Event updates

  • Educational content

  • Promotions

  • Merchandise announcements

You may unsubscribe at any time using the unsubscribe link contained in our emails.

6. Cookies and Analytics

Our website may use:

  • Cookies

  • Analytics services

  • Performance tracking

  • Security cookies

These technologies help us:

  • Understand website traffic

  • Improve user experience

  • Maintain website security

  • Measure marketing performance

You may disable cookies through your browser settings, although some website features may not function properly.

7. Payment Processing

Payments are processed by third-party payment processors.

We do not store complete credit card numbers on our servers.

Payment processors maintain their own privacy policies governing the handling of your payment information.

8. Information Sharing

We do not sell your personal information.

We may share information with trusted service providers that assist with:

  • Ticketing

  • Payment processing

  • Email marketing

  • Website hosting

  • Customer support

  • Shipping merchandise

  • Event operations

  • Analytics

These providers may only use your information to perform services on our behalf.

We may also disclose information if required by law or to protect our legal rights, users, or property.

9. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain personal information only as long as necessary to:

  • Provide services

  • Maintain business records

  • Comply with tax obligations

  • Resolve disputes

  • Enforce agreements

  • Meet legal requirements

11. Children's Privacy

Perreo 101 Tour is not directed toward children under 13 years of age.

We do not knowingly collect personal information from children under 13.

If we become aware that such information has been collected, we will take reasonable steps to delete it.

12. Your Choices

You may:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion where applicable

  • Opt out of marketing communications

Certain information may be retained where required for legal, accounting, tax, fraud prevention, or legitimate business purposes.

13. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites.

14. International Visitors

Our services are operated from the United States.

If you access our website from another country, you understand that your information may be transferred to and processed in the United States.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes become effective immediately upon posting the updated version with a revised Effective Date.

16. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the Commonwealth of Massachusetts, without regard to its conflict of law principles.

17. Contact Information

Questions regarding this Privacy Policy may be directed to:

Elumina Media LLC

82 Wendell Ave, Suite 100

Pittsfield, MA 01201

United States

Email: legal@elumina.media

Last Updated: July 22, 2026